— Please tell our readers a bit about yourself. Beyond your professional titles, who is Lilli? What values define you and what are you most proud of?
— My name is Lilli, I’m originally from Tangier, Morocco, and my roots trace back to the ancient Amazigh culture. Art, culture, and entrepreneurship have always been part of my family’s DNA, so from an early age, I felt a deep appreciation for beauty, for creating spaces, and for connecting with people.
My personal map spans several continents, dozens of countries, and over two decades on the Costa del Sol — a place I chose as my home for its rich culture, pleasant climate, and exceptional quality of life.
I appreciate aesthetics in every form — from art to gastronomy. I’m passionate about travel and sports. My curiosity and openness to the world are my defining traits, while adaptability and my ability to sense cultural rhythms and social environments have become some of my most valuable professional tools.
But above all, my greatest pride and joy is my son.
— Inmolux Group’s clients are used to making quick decisions. How do you show them, right from the start, that they’re dealing with a top-level professional?
— The most valuable advice I always give my team is: learn to listen. Truly listening is an art form. To listen well, you need to ask the right questions at the right time — and also know when to stay silent and give your client space to think.
It’s equally important to answer every question with confidence, clarity, and honesty — without unnecessary words. When a client senses your inner confidence and expertise in your answers, they immediately recognize they’re dealing with a professional they can trust.
— When high-net-worth individuals buy property abroad, they’re not just purchasing real estate — they’re choosing a whole lifestyle. Have you helped clients navigate that process? What’s the most unexpected request you’ve received?
— Absolutely. True premium service always goes far beyond just finding a property. Buying a home is about integrating into a new lifestyle, which means our role is to guide the client through every step — from getting to know the neighborhood to recommending schools, healthcare, household staff, and even leisure activities.
This approach doesn’t just close a deal — it builds long-term relationships and turns clients into lifelong partners.
The most unexpected request so far? Nothing too surprising yet — but who knows what the future will bring?..
— Your clients can afford anything. Does that make working with them more difficult?
— I wouldn’t say they’re difficult — I’d say they know exactly what they want. And that’s actually a big advantage. For professionals who specialize in working with high-net-worth individuals, that clarity makes everything much more efficient. If the client knows their priorities, we can design a smooth and effective process.
Honestly, I wish all clients were that clear and decisive.
— What are the most common fears or doubts your clients have? How do you help address them?
— The most common concern is a lack of familiarity with the area. Many clients don’t know the region well, so they worry about choosing the right location, whether the price is fair, or if the infrastructure will meet their expectations.
This is where the advisor becomes both a guide and a guarantor. When you know how to structure the conversation, identify your client’s true needs, and show that you not only know the market but truly understand it — their doubts disappear on their own.
— Has there been an experience in your career that changed how you see your clients or your work?
— Yes, and it taught me a lesson I’ll never forget: Never judge a book by its cover. That saying is especially true in the luxury segment.
I remember a client interested in a property worth over 6 million euros. We had only communicated via phone and email. When we finally met in person, he arrived dressed very casually, even a bit unkempt. I assumed he was just curious and not a serious buyer.
Still, I gave him a full tour, answered all his questions, and maintained my professional standards. To my surprise, at the end of the visit, he said: “Can we go to your office? I’d like to place a reservation.” No negotiation, no financing — he purchased the property outright. It turned out to be one of the fastest and smoothest deals of my career.
The takeaway: never judge a client by their appearance. Everyone deserves the same respect and professionalism, no matter how they dress or present themselves.
— If you had to describe Inmolux Group’s philosophy in three words, what would they be?
— Personalization — Every solution is tailored to each client’s unique needs. Team — The strength of a cohesive, international, and highly professional team. Trust — Built through transparency, honesty, and long-term relationships.
— What do you love most about working at Inmolux Group? Why should clients choose this company?
— What inspires me most is the obsessive attention to detail and the genuine desire to create extraordinary experiences. I love the collaborative atmosphere, the opportunities for personal growth, and the chance to work on projects that set new standards in the luxury segment.
Our clients appreciate the unique combination of deep market expertise, truly personalized service, and absolute transparency. That’s the formula for building lasting relationships.
— What three pieces of advice would you give to someone considering buying luxury property abroad for the first time?
1. Do your research: Understand the local economy, laws, and tax regulations — they’re essential.
2. Define your priorities: Be clear about what matters most to you.
3. Think long-term: Consider not just the property’s current appeal but also its future potential.
— What inspires you, even on the toughest days?
— Inspiration often comes from seeing how each decision brings a client closer to realizing their dream. Knowing that you’re helping create not just a house, but a piece of their future — whether it’s a smart investment or the perfect family home — is incredibly rewarding.
On top of that, the most complex challenges and unexpected situations only strengthen my inner confidence and remind me why striving for excellence is so much more than just a phrase. Working at Inmolux Group, where luxury and exclusivity are part of everyday life, is something I’m truly proud of. After all, every project here is something truly unique and meaningful.
