Here are 6 common misconceptions and the truth behind them. Know the market before you make your next move.
Myth 1: “Better wait — prices will drop soon”
Reality: Prime real estate in high-demand areas rarely gets cheaper. Delaying a purchase often means missing out on high-potential properties and paying more later.
Myth 2: “Luxury property is all about ROI”
Reality: For most HNWIs, it’s also about lifestyle, privacy, status, and legacy. Financial returns are important — but peace of mind and prestige matter just as much.
Myth 3: “If you’ve got the money, it’s a simple deal”
Reality: International purchases require legal, tax, and compliance expertise. Without it, you risk double taxation, complications with residency, or invalid contracts.
Myth 4: “Instagram shows all you need to know”
Reality: Social media shows the view, not the value. Real due diligence — legal, financial, and property-specific — is done offline, with experts.
Myth 5: “If it’s overseas, it’s automatically safe”
Reality: Not all markets are equal. Political stability, property rights, and economic resilience are key. Spain and Switzerland? Yes. Others? Do your homework.
Myth 6: “Only buy in famous destinations”
Reality: Emerging luxury markets offer great returns and lower entry thresholds. The next hotspot is rarely where everyone’s already looking.
Takeaway: think of luxury real estate not just as a purchase — but as a strategy. Avoid stereotypes. Trust data and professionals.
